SEO & Marketing
Def Works helps growing businesses win more qualified traffic through search, content, and paid channels — with the technical depth to fix crawlability and site performance, and the strategy to turn visits into leads. We measure what matters and iterate on what works.
Search Engine Optimization
Keyword research, on-page optimization, and authority-building programs that improve rankings for terms your customers actually search.
Technical SEO
Site architecture, Core Web Vitals, schema markup, and crawl budget fixes — the technical layer most agencies skip.
Content Marketing
Editorial calendars, landing pages, and thought-leadership content mapped to funnel stages and search intent.
PPC & Paid Media
Google Ads, LinkedIn, and Meta campaigns with tight audience targeting, creative testing, and cost-per-lead optimization.
Analytics & Conversion
GA4, GTM, and Looker Studio dashboards that connect marketing spend to sign-ups, demos, and revenue.
Local & Programmatic SEO
Location pages, GBP optimization, and scalable template strategies for multi-market and franchise brands.
Every engagement includes
Technologies we use
A delivery process built for certainty
Audit & Baseline
We assess your current visibility, site health, and channel performance to establish a baseline and identify the highest-leverage opportunities.
Strategy & Roadmap
A prioritized plan across organic, content, and paid — aligned to your ICP, sales cycle, and measurable conversion goals.
Execute & Test
Technical fixes, content production, and campaign launches run in parallel with A/B testing on copy, landing pages, and bids.
Measure & Scale
Monthly reporting on rankings, traffic quality, and pipeline contribution — doubling down on channels that prove ROI.
Frequently asked questions
How long before SEO shows results?
Technical fixes can improve crawlability within weeks. Meaningful ranking gains for competitive terms typically take 3–6 months of consistent execution — we set realistic milestones upfront.
Do you work with existing marketing teams?
Yes. We often embed alongside in-house marketers or agencies — handling technical SEO and analytics while your team owns brand and creative.
Can you fix SEO issues on a site you also built?
Absolutely. Our delivery team implements schema, performance, and architecture changes directly — no handoffs to a separate dev shop.
How do you report on marketing ROI?
We tie campaigns to conversion events in GA4 and your CRM where possible, so you see cost per lead and influenced pipeline — not just clicks and impressions.
// Let's build
Ready to get started?
Book a discovery call with our senior delivery team. We'll scope your goals and propose a practical plan.